Photo Courtesy of NBA
Under Armour continues to grow at a rapid pace. On Thursday the company reported a 29% growth in revenues over the same period last year, leading to a 7.3% jump in the company’s stock price.
This incredible growth has CEO Kevin Plank excited, and in a conference call about the earnings on Thursday he thanked three huge contributors who didn’t even work for the company.
The biggest growth categories for Under Armour recently have been in three areas: golf-related items, women’s products, and basketball shoes and apparel. Not incidentally, these correlate with the subjects of Plank’s praise: Jordan Spieth, Misty Copeland, and Stephen Curry.
“Over the past year, three Under Armour athletes have transcended their sports and become known by just their first names, Stephen, Misty, and Jordan,” Plank said. “These three athletes have combined to teach us one incredibly valuable lesson that we need to think bigger.”
One of Under Armour’s recent initiatives has been in basketball apparel and especially shoes. Plank said Curry was driving this section of the business faster than expected.
“This brand heat is driving huge amounts of incremental traffic to our e-commerce platform across the globe, with our basketball traffic up more than 300% year-over-year,” Plank said.